University of Kentucky College of Communication & Information

Beth Barnes became director of the School of Journalism and Telecommunications in 2003. She came to UK from Syracuse University, where she was an assistant dean overseeing master’s degree programs in communications.

Her professional experience is in advertising and marketing communications; she worked in marketing management at United Air Specialists, corporate advertising research at IBM, and media research at DDB Worldwide. She is co-author of Strategic Brand Communication Campaigns, and has published in Journalism & Mass Communication Educator, the Journal of Advertising Education, and the Journal of Marketing Communications.

In addition to her responsibilities in the school, Barnes is associate dean for undergraduate and international studies in the College of Communications and Information Studies.  She is also heavily involved in the school's work in Zambia and Botswana in southern Africa.  (See the "International" section of the web site for more on that.)  She represents the college on the university's International Advisory Council, and serves on the study abroad committee of the IAC.

Barnes received a B.A. in English from the College of William and Mary and an M.S. in Advertising and Ph.D. in Communication Studies from Northwestern University.

Find her on Facebook; on Twitter @BethEBarnes; or at http://travelswithbeth.wordpress.com.

Full CV available below as an attachment.

Fall 2012 Courses:

ISC 161:001:  Introduction to Integrated Strategic Communication (see below for link to syllabus)

UK 101:050 (see below for link to syllabus)