What is ISC?
Integrated Strategic Communication offers students professional preparation for careers in the areas of Advertising, Public Relations and Direct Response Communication. Students develop their skills through one of four chosen paths that mirror the functions within persuasive communication agencies. More information about the paths that students can select as well as program requirements is available in the University Bulletin.
The four ISC paths are:
• Account Management
• Creative Advertising
• Public Relations
• Direct Response
Although students focus on a specific area, the major emphasizes a strategic approach to communication initiatives and is designed to build analytical and critical thinking skills, as well as writing and presentation skills.
Each student will work with his or her adviser to select a minor field of study taken outside the college. Popular minors include business, art studio and foreign languages; any minor at the University of Kentucky will fulfill this requirement. Each student will also complete a required internship prior to graduation. (Many ISC majors graduate having completed multiple internships.)
NOTE: All ISC majors must complete at least 80 hours of coursework outside the School of Journalism and Telecommunications; of those 80 hours, 65 must be in liberal arts courses. This is a requirement of the Accrediting Council on Education in Journalism and Mass Communications.
What is the ISC portfolio?
All ISC majors are required to submit a portfolio with representative samples of their work as part of their graduation requirement. A pdf of the current portfolio requirements is attached below.
What happens after College?
ISC graduates enjoy highly diverse career destinations, and are sought after by firms specializing in:
• Public Relations
• Media Sales
• Communications Technology
• Event Planning
• Non-profit Organizations
• Regulatory/Consumer Protection Agencies
- ISC portfolio requirements 2014-15 (42 Download)
- Coping In A Drier World: California's Drought Survival Strategy
The dearth of water in this state is showing no signs of easing. Officials have introduced plans to revamp the water...
- Drones Are Taking Pictures That Could Demystify A Malaria Surge
How is a rare strain of malaria spreading near cities in Southeast Asia? That's the question that's been puzzling a team...
- The Slide Rule: A Computing Device That Put A Man On The Moon
Before the smartphone, the laptop and the pocket calculator, there was a powerful mechanical computer. Our new series,...
- Cloud Data Security Concerns Raised After Reported Attack In China
A group says the Chinese government backed an attack against users of Apple's iCloud service. Experts worry attacks that...
- Surrogacy Storm In Thailand: A Rejected Baby, A Busy Babymaker
Two controversial cases have put a spotlight on surrogacy in Thailand. Now the government is drafting new laws to stop...
- Bigger Than A T.Rex, With A Duck's Bill, Huge Arms And A Hump
Scientists first figured the claw-tipped, giant arm bones found in 1965 belonged to an ostrich-like dinosaur. But its...
- NHTSA Adds More Than 3 Million Vehicles To Air Bag Recall
Almost 8 million vehicles are now being recalled over worries their air bags could malfunction. Vehicle owners in hot...
- Poll: Broad Support In U.S. For Ebola Travel Ban
An NPR poll finds a clear majority of Americans are worried about Ebola. Fifty-six percent of people are either "very...
- Glow-In-The-Dark Treats To Light Up Your Halloween
Two entrepreneurs have developed new tricks to make food that's literally illuminating, using ingredients that are as...
- High In The Andes, Bolivia's Gondolas In The Sky Ease Congestion
One of Latin America's poorest countries is building the world's longest urban cable car system. The aim is to transform...
- A 45,000-Year-Old Leg Bone Reveals The Oldest Human Genome Yet
The DNA in this ancient Siberian leg bone shows that the man had Neanderthal ancestors — yet more proof that humans...
- Bad And Good News About The Second Deadliest Infectious Disease
The number of tuberculosis cases is far higher than previously thought. And Ebola is making some patients stay away from...
- More Cities Are Making It Illegal To Hand Out Food To The Homeless
Lots of groups and individuals try to help the homeless in their communities by offering them food. But a report finds...
- Blackwater Guards Found Guilty In 2007 Shootings In Iraq
One guard was found guilty of first-degree murder and three others of voluntary manslaughter in a 2007 incident in...
- Quick Facts About Ebola
The Ebola outbreak in West Africa has led to thousands of deaths and a maelstrom of misinformation. Here's a primer on...